Who is ALICE? It stands for Asset Limited, Income Constrained, Employed; and is a measure of financial hardship among working individuals and families. Anyone can be ALICE, whether it is a relative, a neighbor, your healthcare provider, the cashier who checks you out at the grocery store, or even yourself.

The ALICE metric provides a more accurate picture of financial hardship by taking into account the cost of basic needs such as housing, food, child care, health care, and transportation. Those considered ALICE are employed and earn just above the Federal Poverty Line yet not enough to make ends meet. 


ALICE in Gregg County

In Gregg County, there were 18,994 households that already couldn’t afford the basics before COVID. These families fall below the ALICE Threshold, which includes those in poverty and ALICE (Asset Limited, Income Constrained, Employed). 

Struggling yet hidden in plain sight, ALICE earns above the poverty level, but less than the cost of household basics.

meet alice stats

United for ALICE is an initiative aimed at raising awareness about the growing number of individuals and families who are working but still cannot afford the basic necessities of life. The goal is to bring together individuals, businesses, and communities to find solutions that will help improve the financial stability of ALICE households and support their journey toward a more secure future. 

To explore the data collected, please visit

Making Tough Choices

The Making Tough Choices simulator is an educational tool that helps individuals understand the challenges faced by ALICE households. It is designed to raise awareness about the financial difficulties faced by ALICE households and encourage individuals to take action to support this growing community. The simulator presents users with a series of financial decisions that ALICE households often face, such as whether to pay for a car repair or buy groceries. Through this interactive experience, users can see how difficult it can be to make ends meet when faced with limited resources and tough choices.